By: Ariel Lobo
Google Express, a same day concierge service, has begun making deliveries in the Boston area. After first being tested in San Francisco and other major cities such as New York and Chicago, Google can finally offer what their competitors Amazon and Ebay have to offer, but with a much smaller shipping fee. Imagine you are working late and will not have time to buy your groceries for the evening. Google express offers a service in which you can purchase all of your daily necessities online and have them delivered that same day. It offers consumers a convenient and simple way to tackle their daily tasks in just minutes.
Many companies have decided to partner with Google Express such as: Costco, Babies R’ Us, Staples, Stop & Shop, CVS, Barnes&Noble, and Walgreens just to name a few. Not only does Google Express benefit its consumers, but also helps the companies they have partnered with by limiting the companies that consumers can purchase products from based on their partnerships, thus creating more marketing and advertising for their partnered companies.
I believe more companies should adopt this mode of business as it is a strategic method of marketing in such a technological era. For a generation that is so reliant on technology, Google Express could be a great advancement for the online shopping industry. To do all of your week’s shopping on the phone or on the computer at work makes for an interesting future in how consumers purchase their products. It is the right step to take in a company such as Google doing this instead of companies deciding to provide their own same day delivery system because with Google being a huge company it will connect the consumers to their everyday suppliers more rapidly and at a bigger scale. Online shopping has become a big market and having Google provide this service is, in my opinion, a step in the right direction for the future.
This is relevant to marketers because it presents a different opportunity for the company to market and advertise its name. For companies to be affiliated with Google not only raises their credentials, but Google’s as well. For the current moment, Amazon is leading the internet in product searches, and with a simple Google Express logo located on a store’s windows and website it will increase Google’s search engine. It gives Google an edge because it provides very cheap shipping prices compared to other online shopping giants. If this takes off, the possibilities are endless. Google is also researching ways to make their deliveries with drones and driver-less cars.
In conclusion, I believe that there is a lot of potential in the online shopping industry and same day delivery service that Google is trying to provide, and I believe that it should and will be the future of our shopping behaviors. People will look towards companies affiliated with Google to make their purchases and to have them waiting for them as they get back from work.