A leap in the direction of change, or a miss?

By: Patrick Barrett

With the race for technology constantly evolving into new realms, Apple has made its largest chess move since its release of the iPhone. It has released the company’s first wearable product. With competitors like Samsung and Android having already released (or are developing) watches and glasses of their own, it is becoming apparent that wearable technology is going to become the newest battlefield for large tech companies to wage war. Apple, one of the clear leaders in personal computers, phones, and music players, has undoubtedly made the biggest impact so far with its new watch. Incorporating some of the iPhone’s most beloved features, along with some of the company’s newest operating changes, Apple has made the Apple watch the benchmark product in this new arena hands down.

This product hasn’t just changed the concept of technology. It also marks a new era in marketing and the way we look at products and their interactions with our everyday life. Looking strictly at just the Watch, companies must create new apps with simplified interfaces due to the lack of cameras and keyboards. Such apps that have been popular in the past as games or for entertainment have been for the most part isolated from the product. This makes the Apple Watch more of a down to business product that Apple and app companies have yet to confine themselves to. By doing this, though, Apple has opened up a completely new style of business. With Apple Pay and the watch’s ability to contain crucial information about its wearer, the concept of personalized marketing to individuals is becoming more and more realistic. Companies like Walgreens have been incorporating perks for healthy lifestyles, and with the watch’s new and improved health censors, this type of promotion will become even more practical. The idea of “Geofencing” has also become more practical with the device. The ability to accurately target potential customers in the immediate area with promotions will become more effective as a buzz on the wrist to inform you is much harder to ignore than one from your pocket or purse. This new era of reaching costumers is being spearheaded by products like the Apple Watch, which seems to provide extremely popular and cheap options for advertising.

With that all said, the product does not come without its hiccups and difficulties, the biggest of which is the fact that the Apple Watch will only be available to those who own newer generation iPhones. Seeing as though the iPhone market is roughly 300 million strong, it doesn’t seem to be that big of an issue. Yet how do you effectively convince someone that the two hundred dollar phone they recently just bought is not enough, and that they should spend even more again for a product, which – in all honesty – does less than the phone. Apple has an uphill battle with this. Sure, the diehard Apple lover will probably sit outside next to the store for days to be one of the first to get their hands on the product, but what about us? Us, the daily Apple users. The ones who realize the value in the products and who are willing to spend the money on the worthwhile products. For us, is the watch a worthy product? Talking logically, sure. The watch is cool and does some neat things, but is it almost four hundred dollars neat? I don’t really think so. I can’t really see the point in something that has benefits so similar the iPhone. Watches have become obsolete with the ability to have the time digitally in your pocket, and they have been visibly absent on most of the younger generations’ wrists. So now they want to bring them back? More expensive than the much more functional product I already have and all just to theoretically tell the time with some cool features… sorry Apple, I just don’t see it.

Source: http://marketingland.com/5-ways-apple-watch-changes-marketing-99544

3 thoughts on “A leap in the direction of change, or a miss?

  1. Michael Carli February 12, 2015 / 3:17 pm

    Nice write up, Patrick. I tend to agree with your hesitation on expensive smart watches. I rarely wear a watch because I have the time easily accessible in my pocket.

    The piece that really interested me from the article was the geofencing and iBeacon section. I tend to think that the advertising vibrations to your watch could become too excessive and turn people away from this feature or wearable technology all together. This type of advertising reminds me of the clip from the futuristic movie, Minority Report, where Tom Cruise’s character is being bombarded by geofencing advertisements by technological eyesight. If you watch the following Youtube video of a clip from this movie, I think you’ll quickly agree that geofencing could become quite annoying and intruding.


  2. Josh Peterson April 19, 2015 / 1:29 am

    Apple certainly will have an interesting time marketing the Apple watch. You said how there are certain to be the Apple loyalist who will be camping out to purchase this product and I agree with that, however I am not sure if it will be to the same scale as an IPhone release. I know several Apple loyalist who have camped out for the newest IPhone but are either hesitant or outright refuse to purchase the Apple watch. from my view Apple has failed to provide a reason to purchase such an expensive peripheral. Without that it will be an uphill battle to win over consumers.


  3. mcdonaldb2013 April 28, 2015 / 1:23 pm

    I think that the idea of it, bringing back an old staple in fashion and redesigning it is great. The reality of it is, this has been out for a bit now and I only know one person that has one. While the idea is smart and we are obviously all about being connected in different ways, I think its just not comfortable to use. Watches you simply look at and then you move on. Having to use the touch screen and hold your arms at such a weird angle isnt appealing, so while the technology is cool, in my opinion is is not physcially something I would like to use and I think others feel the same way, at least at our age.


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