By: Sam Ventresca
Technology is growing now more than ever and with the advancements in 3D printing, printing food has become a real possibility. Yes, that’s right. One can now print out food with the “Foodini.” The Foodini is a 3D printer created by Natural Machines. The innovative printer works by putting ingredients into stainless steel capsules and then placing into the printer. Then with a press of a button, the Foodini begins to print out the food. The ingredients, made of a paste texture, will soon be turned into the meal you are looking for. According to co-founder of Natural Machines, Lynette Kucsma, the Foodini can print out multiple meals ranging from savory to sweet.
As of right now, the Foodini can only print out the food and does not cook it. However, a future model will be able to cook the food as well. The printer is able to create extremely complex meals and food designs. In addition to creating unique food designs, the printer excels in creating delicate food. The Foodini also has a touch screen with Wi-Fi built in that allows people to share their cooking recipes with one another. Along with the touch screen, the printer can be controlled by a smartphone.
Natural Machines compares the new innovative device to the microwave. Years ago people were skeptical of the microwave when it first came out. Today the microwave is in almost every household. Natural Machines wants to market the product towards households who don’t have time to prepare meals. Natural Machines believes in the Foodini’s ability to cut down on the long preparation time it takes to make delicious, healthy food, inclining people who don’t have hours to prepare meals to buy the machine.
The Foodini has potential to play on consumer involvement. People always want to buy the next new, exciting product. The Foodini has that potential to satisfy people’s social, economic, and personal wants. With the Foodini, people can show off their new innovative device to friends and family. The projected retail price of the Foodini is listed at $1,000. Therefore, not everyone is going to be able to afford this item. This gives people the opportunity to demonstrate economic significance, appear to be wealthy, and sophisticated. Along with fulfilling a want, the Foodini can fulfill a personal need. People always need to use their time wisely, especially in today’s environment. The Foodini allows one to use their time wisely by not having to prepare food that could take hours. Instead people can press a button and the Foodini will prepare the food for them.
The market research put into any product is essential. For the Foodini to get its foot in the door market research is a must. Fortunately for Foodini, it has the advantage of being the first of its kind. Foodini has already had people try the printer and it has received good reviews. Allowing people to test the product before it comes out is important for Natural Machines because it allows them to capitalize on the fact that it is the only food printer on the market. This process of market research allows Natural Machines personnel to ask questions to the participants as well. A next big step for Natural Machines, potentially, is having people try the Foodini in high-end food retail stores like Williams-Sonoma. Therefore, Foodini can get its foot in the door with retailers and answer questions from potential consumers.
The Foodini has an opportunity to be the next must have item. However, Foodini might be better off selling to high-end restaurants first. The Foodini has potential to do well in these restaurants because of the printer’s ability to make complex, delicate food. This start in high-end restaurants could eventually lead to many households in America, and across the world, owning the food printer. The Foodini hasn’t met its goals yet, but it has proved to be a new, interesting innovation.