Why Apple

By: Andrew Arcidi

Apple is known for producing some of the best and most reliable products on the market. Millions of people around the world purchase Iphones, Macbooks and other apple products. I am focusing on the consumer decision purchase process. I asked myself, what makes people want Apple products so much? Things that came to mind were that the products were reliable, popular in society, and have a great user interface. Apple has done an amazing job with advertising their products and backing up their products. The Iphone, Macbook, and new Apple watch are products that people go crazy for. I believe part of the reason behind this is that Apple is a trusted company by millions. Millions of people await the release of new Iphones by camping outside stores for days until it is being sold. This is an eye opening event that happens whenever a new Iphone is about to come out. Apple commercials often hit the points consumer purchase decision process and interest people in buying products.

I began digging on how Apple inspires people to buy their products and stumbled upon an amazing Ted talk that highlights how Apple thinks. The talk shows how Apple reverses the way most companies present products and explains the why and how before what they are selling. Through smart marketing, Apple rose from a smaller company to the massive one it is today.

I completely agree with the talk and how it is presented. Apple really does present products in reverse. They tell why they do what they do, how they do it, and what they produce.

7 thoughts on “Why Apple

  1. Ryan Etter February 19, 2015 / 3:16 pm

    I agree that Apple products are such a trusted company because almost every person i know owns at least one of the products either a macbook or iPhone etc. They are the things to have in society, and if you don’t have them then people will judge yo which is crazy for just not having a certain phone or computer. Indeed they are reliable and the fact that they can dosomuch more than just call and music is what catches me.


  2. John Vallerand February 19, 2015 / 6:02 pm

    I would have to agree with your stand point on this. After listening to your explanation in class and getting to take a look at the ted talk featured in your post it makes sense why so many people are choosing Apple. Although I would not be one to stand in line days before a releasing of an iPhone I can see why so many people do. Thats because they want the latest thing out that no one has yet, they want to be different and exclusive for a small period of time until the product demand is down. Also I agree with their marketing strategy working your way from inside to outside of the bubble by showing the “why” first. This really gives the customers a good feel about who they are buying into not just simply a product.


  3. Paige Gilbert February 21, 2015 / 6:23 pm

    I think one of the major factors that grabs the consumers is the simplicity of the apple products. The use of iPhones is extremely easy because of the different apps for everything, everything you need is on your home screen, unlike the droid or galaxy where it can be confusing to navigate through your phone. Consumers are attracted to apple products because of the brand loyalty and the easy customer service, when you call apple on your phone the voice talking to you knows all of you information just by you being on your device.


  4. Mattia Lanzi February 25, 2015 / 9:14 pm

    I only developed an appreciation for Apple over the last couple years since my girlfriend introduced me to it but it seriously took over everything with its effortlessness. Now I’ve replaced my windows study-station with a macbook and an iPad, and they all work perfectly in sync- a feat that was totally impossible with my Galaxy Note, HTC phone and Windows. Just the time saved in effortless syncing alone has easily paid for the premium price of Apple products. What’s more, using them is a joy. I am not a very technological person but its very easy to use them together. I totally agree with their marketing strategy about the “why”.


  5. Olivia Boudreau April 28, 2015 / 3:49 am

    I thought that the Ted talk about the way Apple thinks and talks about their products was very interesting. I always wondered how they managed to build such a strong brand and such loyal customers and the talk absolutely answered my question. In their advertisements they barely even have to say anything and people will line up the day a new product is out and buy it. I think it is incredible how they have done that and managed to keep their brand as strong as it is for as long as it has been around.


  6. Patrick Lynch April 28, 2015 / 6:03 am

    Apple is a very reliable company and the products they sell are a necessity for many people, but I realize that its more than that. Apple is more of a social click now, and that you must get an Iphone in order to fit in with society. I also notice that their products are normally the most expensive products in the market compared to their competitors like Microsoft, but you get a feeling of prestige when you buy teir item because the technology is better and you are able to afford the expensive product.


  7. Megan Lac April 19, 2016 / 11:13 pm

    As you mentioned Apple is so successful in selling their products because of how they market their products. In reality they sell computers and smartphone, which is what Microsoft does too. However, Microsoft doesn’t position their company as though Apple does. Apple sells people on the why they do what they do. This is know as the golden circle. It starts with the inside circle and asks why, then how, and finally what – on the outside. People buy products because they can relate to the why, they can relate to the business and from a psychology standpoint people love things than can relate to. They like when they feel a company operates in a way that they would do something. That is why Apple stands out.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s