By: Andrew Arcidi
Apple is known for producing some of the best and most reliable products on the market. Millions of people around the world purchase Iphones, Macbooks and other apple products. I am focusing on the consumer decision purchase process. I asked myself, what makes people want Apple products so much? Things that came to mind were that the products were reliable, popular in society, and have a great user interface. Apple has done an amazing job with advertising their products and backing up their products. The Iphone, Macbook, and new Apple watch are products that people go crazy for. I believe part of the reason behind this is that Apple is a trusted company by millions. Millions of people await the release of new Iphones by camping outside stores for days until it is being sold. This is an eye opening event that happens whenever a new Iphone is about to come out. Apple commercials often hit the points consumer purchase decision process and interest people in buying products.
I began digging on how Apple inspires people to buy their products and stumbled upon an amazing Ted talk that highlights how Apple thinks. The talk shows how Apple reverses the way most companies present products and explains the why and how before what they are selling. Through smart marketing, Apple rose from a smaller company to the massive one it is today.
I completely agree with the talk and how it is presented. Apple really does present products in reverse. They tell why they do what they do, how they do it, and what they produce.