Sponsorship.

By: James Wagner

Companies are always looking for ways to put their name out there while making a good image for themselves, well if they just sponsor someone and let them do what they do best and show off to the world, they’re promoting the product without even trying. Sponsoring events or people is a great strategy that the company can benefit from without putting in a whole lot of effort. The Article that I read was about Pro-Freestyle Skier, Tom Wallisch, who has recently signed with Line Skis, along with Slytech and Shred. Tom Wallisch is already a legend among freeskiers and will continue to do great competing with them. Line acquiring Tom Wallisch is a big step in making their company more famous. As Josh Malczyk, Line Global Brand Director says, “We’ve always had respect for Tom’s raw talent, style, work ethic, attitude, motivation and overall professional awesomeness and the partnership fits the Line brand perfectly”, Tom Wallisch is obviously a great pickup for the company.

Companies such as Nike, Under Armour, Monster Energy, Mountain Dew, and so on are everywhere when we look at entertainment and performance. They know that if they get their name out there enough that people will realize that their products are very versatile and can be used to enhance the performance of an individual. These companies that sponsor events and people are selective because they only want people who they think that can get to the top, be the best, and show that these companies make good products that pros use. Sponsoring professionals that can outperform others with the right equipment can convince people who follow these events that these products can help make you better.

Sponsoring is basically a win-win for the company and the event or person. The Sponsor is getting publicity that can potentially make the company strong and more popular. While the event or person is getting free gear and making it easier to practice or make it the best show they can. The agreement between the sponsor and the person or event getting sponsored is a business agreement showing great promise that both parties will get benefits from this transaction. Obviously, the company can take away the sponsorship and the person or event can be shoved aside and never be heard of again, and vise versa. Sponsors look for people that can represent the company in a good fashion.

With professional athletes like Tom Wallisch, Sponsors are just begging for the chance to be working with such a well known skier. The sponsors who are lucky enough to be chosen by him are in for the big money. Tom Wallisch has plenty of tricks up his sleeve and Line skis realizes that and has taken a big step to endorse him and bring him into the Line family. Sponsoring events or people takes a lot of risk and trust, but the people who benefit the most are the viewers, the people who follow those people or events that see these companies and get good impressions out of what these companies have done. The viewers have seen how the companies can treat their customers and make purchase decisions easier. The viewers, the companies, and the event or person sponsored all get benefits that result in satisfaction of the product.

Source: http://www.powder.com/latest-news/tom-wallisch-joins-line-skis/

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8 thoughts on “Sponsorship.

  1. Brendan Sullivan February 26, 2015 / 1:02 am

    I do think sponsoring is a great form of marketing for these larger companies. I remember a few years ago the NBA was considering having sponsors on players jerseys. I know they do this in some soccer games. I think it will be a great form of marketing having star athletes wearing a jersey with one of your sponsorship’s on it. They will constantly be shown during the game. When you see highlights after the game or that players highlights years away and a lot of people will see it.

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  2. Chris Lantagne February 26, 2015 / 2:53 am

    There’s a lot of sponsorship involved in soccer where a multitude of companies benefit. The English Premier League for instance has each team sporting a different sponsor. Most of the time the sponsor changes year after year. Manchester United for example has Chevrolet on the front of their jersey, but the year before that it was Aon. They also at some point had Vodafone across their jerseys and AIG. I also noticed that some companies no longer sponsor individual players, but rather leagues as a whole or events. For example, I know the English Premier League as Barclay’s Premier League (sponsored by Barclay’s Bank). Or the Sprite NBA Dunk Contest or Century 21 who does the Home Run Derby in MLB. You can get a lot of benefit out of sponsoring an elite athlete, but perhaps even more from sponsoring a whole league or an event within a league, like a home run derby.

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  3. Lindsey Mattos February 26, 2015 / 6:45 pm

    I think sponsorship is a great idea for many products as long as you can find the right fit. On top of having athlete sponsorships, companies can branch out and sponsor events as well to increase consumer awareness.

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  4. Sasha Letourneau March 1, 2015 / 7:09 pm

    I think it is smart of companies to use well known faces to promote the product. But I agree with Lindsey Mattos on the fact that the sponsorship has to make sense and it all has to fit together.

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  5. Katherine Durant March 15, 2015 / 10:47 pm

    I think sponsorship has become one of the most successful strategies if not the most successful when it comes to companies selling products. I know when I see a familiar face come across the screen when watching tv or searching the web I definitely pay closer attention. I know more about which products are sponsored by which athletes than I do about the actually product. If a popular and talented athlete uses the product I am more inclined to try it.

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  6. Joe Wathen April 22, 2015 / 3:51 pm

    I think that in order to be effective in the sponsorship game, a company must consider the right place at the right time with the right endorsement.

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  7. Michael Scuderi April 24, 2015 / 11:48 pm

    I think sponsorship is a great way to market to your consumers. But you always need to be careful when you put a face to a company, so if that sponsor screws up and say gets arrested, then the company takes a major hit and also destroys their image. I personally feel like its a high risk but on the other hand its a high reward. because if you sponsor is wildly accepted and liked by the public you can make advertise your company very affectively.

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  8. Kyle Jacobs May 7, 2015 / 3:34 pm

    I like the approach of companies sponsoring the well-known, all-stars of sports, for example red bull sponsoring Travis Pastrana. He is known for pushing the limits of physics and gravity on motor vehicles and is a perfect fit for their brand. The companies that can leverage good sponsorship deals where the fit is perfect, makes life very easy for the company short term. At that point the sponsor sells the product and gets the brand name out there with minimal effort required by the company. However, I don’t think sponsorship works when it is saturated by other brands. For instance, in the KHL (Russian hockey league) the teams are covered by sponsors and its hard to pick out specific brands because it is so clustered. So I think when sponsorship is used is the right situation it can be a huge benefit for the company.

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