By: James Wagner
Companies are always looking for ways to put their name out there while making a good image for themselves, well if they just sponsor someone and let them do what they do best and show off to the world, they’re promoting the product without even trying. Sponsoring events or people is a great strategy that the company can benefit from without putting in a whole lot of effort. The Article that I read was about Pro-Freestyle Skier, Tom Wallisch, who has recently signed with Line Skis, along with Slytech and Shred. Tom Wallisch is already a legend among freeskiers and will continue to do great competing with them. Line acquiring Tom Wallisch is a big step in making their company more famous. As Josh Malczyk, Line Global Brand Director says, “We’ve always had respect for Tom’s raw talent, style, work ethic, attitude, motivation and overall professional awesomeness and the partnership fits the Line brand perfectly”, Tom Wallisch is obviously a great pickup for the company.
Companies such as Nike, Under Armour, Monster Energy, Mountain Dew, and so on are everywhere when we look at entertainment and performance. They know that if they get their name out there enough that people will realize that their products are very versatile and can be used to enhance the performance of an individual. These companies that sponsor events and people are selective because they only want people who they think that can get to the top, be the best, and show that these companies make good products that pros use. Sponsoring professionals that can outperform others with the right equipment can convince people who follow these events that these products can help make you better.
Sponsoring is basically a win-win for the company and the event or person. The Sponsor is getting publicity that can potentially make the company strong and more popular. While the event or person is getting free gear and making it easier to practice or make it the best show they can. The agreement between the sponsor and the person or event getting sponsored is a business agreement showing great promise that both parties will get benefits from this transaction. Obviously, the company can take away the sponsorship and the person or event can be shoved aside and never be heard of again, and vise versa. Sponsors look for people that can represent the company in a good fashion.
With professional athletes like Tom Wallisch, Sponsors are just begging for the chance to be working with such a well known skier. The sponsors who are lucky enough to be chosen by him are in for the big money. Tom Wallisch has plenty of tricks up his sleeve and Line skis realizes that and has taken a big step to endorse him and bring him into the Line family. Sponsoring events or people takes a lot of risk and trust, but the people who benefit the most are the viewers, the people who follow those people or events that see these companies and get good impressions out of what these companies have done. The viewers have seen how the companies can treat their customers and make purchase decisions easier. The viewers, the companies, and the event or person sponsored all get benefits that result in satisfaction of the product.