By: Kyle Jacobs
Apple came into the world in 1977 with their big break, Apple II computer. This product grabbed the attention of society when they saw how user-friendly the computer design was for those in the workplace. Seven years later in 1984, Apple launched the Macintosh personal computer which was the first mass-produced desktop to feature a GUI (graphical user interface) and a mouse. Fourteen years after in 1998, Apple made a push towards educational profits with their iMac G3 desktop computer which featured a translucent casing and use of “USB ports.” A few short years later in 2001 Apple produced a portable media player by the name iPod. With 5GB of memory and space for 1,000 audio tracks in an MP3 format, once again pushing into a new market segment of relaxation, music, and workout. After making itself known in the workplace, education fields, and revolutionizing listening to music, Apple took the next step in developing the iPhone in 2007. The iPhone shaped the mobile phone industry and produced many imitators. With just these few examples we can see that Apple is a top innovative company in the technology industry, but how far will they go?
Apple introduced a new mobile wallet under the name Apple Pay. The initial release was in October of 2014, and as of now they are a major player in mobile payments. Apple Pay accounts for about $2 of every $3 spent using mobile phone contactless payments. They have contracts with 220,000 stores where Apple Pay is available. Apple has introduced yet another way to be a part of our daily lives.
I have two perspectives on the idea of Apple trying to monopolize the market. (1.) I think any company or organization ultimately wants this goal of having superior market share, possibly even a monopoly, but what does that mean for the consumer? If a company like Apple becomes a monopoly there is a possibility that consumers: A. spend every last dime to get the latest product; or B. convince themselves they don’t need what is being offered. Apple may be trying to brand us! They want people to buy their products and in doing so they become a part of our lives and turn us into their brand. My other perspective: (2.) is what life might be hypothetically “when” Apple becomes the only player in this game. This may be an extreme outlook, but I picture the environment of iRobot, ironically, where everything is connected to a central mainframe, or artificial intelligence through one company. The company becomes the governing power. I don’t mean to come across paranoid, just thinking about future possibilities. As we previously read Apple is an extremely creative company, where will they go next…