By: Eva Trinidad
When thinking about product development, one needs to have creativity on what that product will be. To develop a product, one needs to think about how to attract consumer’s attention and that can only be done by being creative and different from other products of the competition. That creativity comes from having a vision and knowledge of what are consumer’s wants and needs. By having the idea of expanding its yogurt products; the yogurt maker Chobani demonstrates that how creative and unique a company can become by offering a variety of products to consumers.
The article “Chobani Expands into New Yogurt Products” by Annie Gasparro talks about Chobani expanding its yogurt products by including desserts and dips as well as yogurts in different kinds of flavors. Chobani’s vision was to attract consumers and have them experience products that go “Beyond Breakfast” and start to enjoy a variety of other yogurt products that can be consumed at lunch and dinner time. With this expansion, Chobani not only envisions the benefits that consumers will have but also by having more products offerings Chobani has the opportunity to be more profitable.
During the summer and fall of 2014 Chobani introduced the “pudding like dessert in raspberry dark chocolate and dulce de leche flavors” envisioning that it will be a substitution for ice cream. Chobani also plans to include yogurt dips to attract consumers who like “hummus, guacamole and Greek tzatziki”. In addition to the desserts and dips Chobani will offer “full fat yogurt” as well that can be used to substitute sour cream and other cooking ingredients. Also Chobani will include yogurt mixed with oats to get the attention of people who eat oatmeal and protein bars.
In my opinion, Chobani has proved to have had creativity in the attempt to expand its yogurt production. The first thing that Chobani did was to look at what consumers like and from there create various products that will be an enjoyable substitution of other products. Consumers now will have a variety of options of things that they can eat; they will have the option of the dips which is intended to substitute hummus and guacamole. Also they will have the option of eating yogurt mixed with oats instead of only having single fruit yogurt. Since we live in a world where everyone likes different kinds of things it is good to have a many options of a product that we like. Also not only has Chobani expand its yogurt product options but it has also change the presentation of the product get even more attention of consumers. It is not only having a variety of options but also making it look appetizing and enjoyable to consumers that also helps.
I think that it was a great idea that Chobani went out of its comfort zone and tried to be different than its competitors. The idea of having a variety of products options for this yogurt maker company will attract consumer’s attention, and with that the company will benefit by becoming more profitable. Consumers like to see and experience different things so I think that Chobani’s yogurt expansion will have a positive impact to its consumers and the company as well.