By: Mackenzie Kilmartin
The Internet plays a large role in today’s society, and in today’s market world. The biggest change in today’s market is that companies are trying to improve same-day delivery with software. While at first it was a failure in the mid 2000’s, times are changing, and customers are adapting.
“The reason it is such a good idea now is the exact same reason it was so horrible before: the network effect,” said Nabeel Hyatt, a venture partner at Spark Capital.
Not even half of American households had an Internet connection in 1999; today 98% have access to a connection. And it certainly helps that customers all have smartphones. This means a higher population of users and potential users, who can instantly reach couriers whenever they are in need.
Same-day delivery seems to be working positively, specifically for already existing liquor stores. New delivery companies such as Thirstie, Ultra, Drinkos, and DrinkFly in select cities ensure quick and reliable alcohol deliveries to your doorstep. These start-up companies form partnerships with brick-and-mortar stores, and consumers use the delivery company’s website or app to shop.
Gordon’s was Drizly’s (in Boston) first store partner when it officially began in February 2013. It now has 33 employees and expected more than $5 million in revenue for 2014. In New York, Vino Fine Wines and Spirits has signed up with several services, including Thirstie and Ultra. The services have brought in new business and customers. Since collaborating, the store has been taking in $1,000 to $2,000 more a month just through that service.
People rely on the Internet daily, and shop online all the time. Same-day delivery is making it big in today’s market environment. I believe that this kind of market will continue to become a large contribution to the world of marketing, no matter what the product may be, as long as delivery services and companies keep up to date with current economic trends, and consumer behavior.