By: Patrick Lynch
Have you ever wondered how expensive a hockey stick is now? Normally, an average composite hockey stick is priced around $200. Some newer sticks are being priced at about $300. The sad thing about buying a hockey stick is that you’re putting money into a stick that will not last long. An average hockey player will go through about 3-5 sticks a season. At least that was the case for me and most of my teammates on my team. It is such a huge heart break when a hockey player takes a shot and breaks their stick. The real problem when breaking a stick is that right when you just get used to playing with it, the stick breaks and you lose your confidence in your ability to play.
The Colt is a new Canadian hockey company that has created a, so-called, unbreakable stick that could last many seasons. This is the future for hockey players, who won’t need to worry about their stick breaking or having to buy sticks. This company was created two years ago off of Kickstarter, by only asking for $75,000. They received $100,672 in just a month after introducing their idea on Kickstarter. This company has their own website, and they are selling their sticks online for about $270.
The largest slogan on their website is, “Because Players and Parents Deserve More for Their Money!” This company has been aiming towards young hockey players who are playing at a college level and below. The main reason why Colt has targeted non-NHL players are because the pros do not care if they break their sticks. All pro hockey players do well financially and they get all their sticks for free, so they don’t care if they break their stick. The Colt’s market is aiming towards parents who by sticks for their kids. This is probably the biggest market in hockey. Normally in any sport, more athletes are shown to start at a young age, and then years go by and many athletes stop playing their sport because only a few of course go on and play professionally.
The Colt hockey stick weighs pretty similar to an average stick that costs around $150-$200. It weighs about 30-50 grams heavier than a high end composite stick. The Colt hockey stick has a bending load of 397 lbs., whereas a conventional hockey stick has a bending around 263.5 lbs. This means that the Colt hockey stick can withstand about 400 lbs. of pressure until the stick breaks. So the Colt hockey stick is on top of the market having the most durable stick, but it is one of the heaviest due to the engineering required to make the stick last.
The only way you can buy the Colt hockey stick is online through their website. They do not sell their sticks through any retailers, so you can only buy through them online, which is difficult for many buyers. Shipping costs are relatively expensive when buying a stick, and it is going to cost a pretty penny if it is shipped from Canada to the United States. This company needs to act fast by trying to sell their sticks through retailers like TSR or Pure Hockey. They need to get their name around before a much larger well known company like Bauer or Easton creates one of their own unbreakable sticks, which would most likely knock Colt out of the hockey stick market.