By: Katherine Durant
When it comes to the latest technology from computers and tablets to smartphones, two of the biggest competitors are Apple and Microsoft. But can they actually be considered competitors, or is Apple in complete dominance? Most people would probably assume that Apple has complete control when it comes to computers and smartphones. It seems like every way you turn, more and more people are switching over from Microsoft computers to Apple. And, of course, it seems like there is not a single person that uses any smartphone other than the iPhone. However, as surprising as this may seem, this is not reality.
When it comes to the numbers, Apple and Microsoft are neck and neck. After reading the article entitled Apple vs. Microsoft: The winner is… written by author Matt Krantz, I have come to realize and understand that the two companies are equally as dominant. At the beginning of 2014, shares of both Apple and Microsoft grew at an almost identical rate last year with Apple at 21.5% and Microsoft at 20.3%. Later in the year the same trend continued with Apple shares increasing by 69.8% and Microsoft at 63.65%. While Apple does come out on top in other aspects such as net income and revenue, Microsoft produced and sold almost 1 million more phones in 2014 than Apple.
Furthermore, many people think Apple can be considered the more expensive, pricey brand when compared to Microsoft. Even I, myself, thought this was the case. When I think of the two brands, I think Apple makes higher quality products, which ultimately comes with a higher cost. Microsoft comes out with products on the lower end when it comes to quality, in my opinion, which therefore would come with a lower price. After doing more research, I now see that the two companies are much more comparable than I thought. Everyone knows the latest iPhone Apple has come out within this past year has been extremely popular. The iPhone 6 starts at $199 for a 16GB and goes up to $299 for a 64GB. This model of the iPhone can compare to the Nokia Lumia 1520 that Microsoft sells for $249 for a 32GB model. While Apple doesn’t have a 32GB model for the iPhone 6, Microsoft still comes in at a price point and GB of storage that falls directing in the middle of the two Apple options.
So there may not be a clear winner when it comes to the numbers, what it really comes down to is the customer. Every person has his or her own preferences. You’re either an Apple or Microsoft person. Some people hate how Apple computers are set up and find them confusing to use, and vice versa. Both companies have proven to be strong competitors and neither is backing down. They will play ideas off of each other and continue to come out with the next best thing.