By: Lauren Moran
Before iPhones, there were BlackBerrys. Many young and older adults owned one of these, as one may say, fad phones. They were known for their keyboard, which was its predominant feature. The BlackBerry mimicked a laptop and they were very sufficient for sending and receiving emails. Unfortunately for the company, as iPhone sales increased, BlackBerry sales decreased. BlackBerry is very focused on a keyboard but people started to like the fact that Apple was a full-on touchscreen—no physical keyboard. BlackBerry would try to update their phones for the market but iPhone overtook and is continuing to overtake the smartphone business.
BlackBerry would continue to release new phones, and it was not long until the company released a full on touchscreen phone, with no keyboard. The company was still not as prosperous as it had been in the past. BlackBerry even tried to focus on software rather than releasing a new phone, but having a device in the market creates greater revenue potential for the company. Now, the BlackBerry is going to put out a new phone in Europe only. The new phone is not going to hit the United States, but that can always change.
The new BlackBerry Leap has set its release date for April in the European smart phone market. Physically, this phone is completely touchscreen, with no keyboard. Also, the screen is relatively large, five inches diagonally. The new iPhone 6 is 4.7 inches while the iPhone 6 Plus is 5.5 inches diagonally, with the BlackBerry Leap falling right in the middle of the two. The 25-hour battery life will probably appeal to many people as well as the eight-megapixel back camera and two-megapixel front camera. That is the same compared to the iPhone 6. It may or may not be a coincidence that the company released a phone similar to the iPhone to try to get their sales up.
The phone itself carries many new features that are appealing to customers. The phone offers greater security, built in with malware protection and with back-up to protect what is stored already in the phone. The BlackBerry Leap is going to have the BlackBerry Hub. That is where texts, emails, BBM (BlackBerry Messenger), social media, and all other sources of messaging are, in one place for easy access. The Leap also has a new “BlackBerry Assistant” which is the equivalent of Siri for a BlackBerry. The assistant facilitates using the phone with voice command. The phone also offers features like faster Internet, greater storage space, and BBM. The phone was introduced to attempt to get their sales up but it is very difficult in this market as iPhone is basically a monopoly in the smartphone business. Androids are also a big competitor in the smartphone business.