By: Kaitlyn Magnano
Spotify, Pandora, and Rhapsody are a few of the popular music streaming services used daily by thousands. Apple, the biggest retailer of music, has recently teamed up with Beats to develop its own subscription streaming music service. In addition to developing a streaming music service, Apple is also planning on enhancing ITunes and ITunes Radio.
More than a decade ago, Apple helped create the digital music industry with music downloads. Apple may be the biggest retailer in the music industry, but they have recently fallen behind now that the music industry has shifted from downloading to streaming. I think that with the increase of music streaming, Apple has no choice but to develop a streaming music service, allowing it to grow even more as a company. Apple being absent from streaming has allowed other companies, like Spotify, to go ahead in the music streaming industry. Though Apple is still the crucial marketing partner for the music industry, not being part of this industry has allowed other rival companies to get ahead, leaving them to play “catch-up”. With music streaming becoming so popular, the merge between Apple and Beats will have a great impact on Apple as an overall business, whether it is successful or not.
One of the ideas that Apple brainstormed is to enhance ITunes Radio, which can possibly be tailored to listeners in regional markets. Along with that, last month a former BBC radio D.J, Zane Lowe, who is also a new player on ITunes Radio, announced that he would join Apple in Los Angeles. Apple is also hoping to get more new “splashy” albums available on ITunes before they are released anywhere else. Apple’s idea to have no free tier is one of the crucial differences between the streaming services of Spotify and Apple, which will put them on top.
Apple may be behind in the streaming service industry, but they are still the largest retailer of music. By teaming up with Beats and developing a streaming music service to rival competitors, like Spotify, this will both help and allow them to grow overall as a business.