Elio: Car of the Future

By: William Cavalier

Disinterested in the traditional look of cars and enervated of the expensive costs of fluctuating gas prices, the Elio is a new futuristic car that offers safe, comfortable, and affordable drives. The mission of the Elio marketing team is to provide a fun‐to‐drive, super‐economical personal transportation alternative, that’s affordable, safe, and environmentally friendly. The Elio is committed to the American dream, creating American jobs, and bringing American automotive ingenuity to every vehicle.

The Elio is a prototype of a two seated; three‐wheeled car invented by the company Elio Motors. The idea of the Elio was to create an inexpensive, fuel‐efficient car that was made in America. At the reasonable price of $6,800, the Elio can be driven on the highway, reaching up to 84 miles for every gallon of gas, due to its aerodynamic frame. The innovated vehicle had planned to be manufactured in 2014, however the company faced multiple issues. Such issues included raising enough money and securing production facilities. As of right now, Elio Motors is offering spots on the waiting list for their customers for a reservation plan, either refundable or non‐refundable in amounts of $100, $250, $500 and $1,000. The company currently has $65 million raised out of the $230 million needed to start the production of the Elios. The number of spots on the waiting list continues to increase, and is currently at 40,000 people. In addition, with a donation of $1000 non‐refundable dollars, the contributor can receive a small goody bag from the company, which includes the car’s production number. As of right now, 14,000 people have participated. However, many people who are on the waiting list have become restless and irritated by the delays in production. Therefore, Elio Motors must be cautious and consider the possibility of many consumers requesting refunds and taking legal action. Even though this is a possibility, Elio motors is confident in fulfilling the dreams of their consumers, and will therefore continue to sell spots on the waiting list.

On another note, in today’s increasingly modern world, the Elio would fit the lifestyle of a person looking for a cost, and fuel‐efficient ride. The car itself may not be made for the family man, but is valuable with a sleek, modern look, making it ideal for someone who is looking for an affordable ride, as well as luxury. Aside from being an enjoyable, affordable, and safe alternative for many drivers, the Elio is also very friendly on the environment. Manufacturing the Elio can also help the American economy by creating more job opportunities for Americans and reaching a wide variety of new consumers. In addition, just like any product, the company offers a variety of different colors available to choose from. The color options are bright and flashy, and very catching to the eye. The Elio Motors company developed their palate of colors with the intention to turn heads, and make the colors as fun and unique as the Elio itself.

The Elio also reaches a wide variety of consumers. It not only offers mobility to the working class, but also to college students around campus, and to families who are in search of a smaller, more practical vehicle. I believe the Elio is a great new marketing opportunity for Elio motors because it offers a new market in the auto vehicle industry. Not many car dealers offer a three‐wheeled, two‐seater car that is environmentally friendly. Since the Elio is not yet a real or available option for people, no one knows for certain how the car will actually do in an open market. However, in my opinion I think there is a lot of potential for this car since the world is rapidly advancing in economically and environmentally friendly products.

Source:

http://www.nytimes.com/2015/04/03/fashion/mens‐style/waiting‐on‐the‐elio‐a‐ three‐wheeled‐dream‐car‐of‐the‐future.html

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8 thoughts on “Elio: Car of the Future

  1. Joe Wathen April 6, 2015 / 11:57 pm

    The only question/factor that could worry consumers is how much storage space is there? Because this is supposed to be a college student car, working class car, and small family car, and all those consumers need somewhere to store stuff. And plus with the wait list becoming longer, but also customers becoming impatient, how would this affect the brands overall image?

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  2. Blake Boudreau April 13, 2015 / 8:34 pm

    Very interesting concept of a car but I wouldn’t buy this car. For reasons that its small, only has 3 wheels and doesn’t seem to be safe what so ever.

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  3. Patrick Lynch April 14, 2015 / 4:37 pm

    I honestly think they have a small market for this. Maybe some people that are going green, but besides that it doesn’t have much going for it. I wouldn’t call it a car, it’s more like a trike. If you get hit by a vehicle while your in this car, you will probably be severely injured. I think its safer and smarter to save the extra $5,000 or just buy a used vehicle around that price that will not only save your life, but be more comfortable and fit more people, especially families.

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  4. Josh Peterson April 19, 2015 / 2:26 am

    This is not a particularly new concept. Trikes, which are essentially motorcycles with three wheels instead of two, have been fairly common in at least the past 7 years or so. The issue with using this form for a car is that you lose the visibility that you would get on a trike. this is an issue because with such a small frame and unusual three wheel set up, you need to remain aware of your surroundings a lot more than in a traditional car.

    In addition I would have to dissagre with you that The Elio reaches a wide variety of consumers. This is not a very versatile car, there is very limited room having only two seats and what appears to be limited trunk space. I could not see this type of vehicle having a sizable market.

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  5. Michael Scuderi April 21, 2015 / 11:07 pm

    interesting idea and fascinating car but I don’t believe this product will do well on the open market. Yes the fuel efficacy is very nice and its light on the ecosystem but its not vary practical. Because a lot of people need a car that can carry or do a lot more then get you from point A to B. Most people need a car that can get their children around all day or a car that can help you move. I just thing the target market for this product is way to small to turn a big enough profit that can keep the Elio in business.

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  6. Billy Muldoon April 28, 2015 / 12:00 am

    Although this car is fairly inexpensive, and also extremely fuel-efficient; I do agree that it is not very practical. It has very little storage and seating room, its’s cramp, and it is also very unsafe. The design of this vehicle is a huge liability to the company, because if one were to be hit by another vehicle while in the Elio, much damage will be inflicted upon them. People want a vehicle that they know will protect them, as well as their passengers. Since the target market for this product is so small, I do not feel as though it will be very successful.

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  7. beaudoinr April 28, 2015 / 1:47 am

    I do not believe that this car is going to be successful. It is an interesting concept, but one factor of buying a car is the looks, nobody is going to want to buy a car that has three wheels and can only go a top at speed of 84 mph. As Billy says above the car is going to be small and compact, it is not going to be safe against other cars and is going to be a liability. the price is what could attract some customers, but it is not going to be safe, fast, or stylish, which are three concepts that people look at when they are deciding which car to buy.

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  8. Jimmy Clark April 29, 2015 / 12:04 am

    To be quite honest, the Elio does look pretty cool, and it is something that will catch people’s eyes, but I don’t see it as something that a majority of the population would ever consider buying. I do like that it’s very inexpensive and fuel efficient, but it would look just so ugly driving on the roads. I couldn’t imagine having to pick a girl up on date while driving it. The point I’m trying to get at it that it’s not something that would never be socially accepted. You also have to look at the safety aspect where it could be very dangerous to have on the road if put into a collision with another car.

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