Here’s your ‘exam week’ assignment.
- Read the article (“As Gen Y Gets Less Green, Patagonia Re-Revs Its ‘Buy Less’ Message”) and watch the embedded video about Patagonia’s Worn Wear Repair Truck.
- Respond to the following questions in the comment section below:
- What do you think of Patagonia’s ‘buy less of our stuff’ message? Is it good marketing practice? Is it good business practice? To whom might it appeal?
- What are some ways that marketing and marketers can shape society for the better?
Your responses will count towards your ‘Class-Related Marketing Assignments’ grade. They are due by 5/7.
Thanks for a great semester.