What are some tools that you can use to monitor and support your personal brand?
Please respond in the comment section below, mentioning: (1) the name of the tool; (2) a link to where you can find it; and (3) how it can aid you with your personal branding endeavors?
Andrew
Marketing Discussions 
Mention is a social media monitoring platform. It allows us to listen to what’s been said about ourselves on websites and social media. All you have to do is enter your name and you will be given information about what people could be saying about you throughout different platforms. You can react to the mentions within the tool if you’ve connected your social media accounts with it. You also have the option to be alerted when you are mentioned. The subscription starts at $29 per month.
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This is a website I found that has different companies that actually monitor your personal brand for you and report back to you recent activity that you were involved with in a certain social media element. There is one tool on the list that is very helpful for people with multiple twitter accounts, which I find the most helpful because I created a second twitter account for this class. These are good helpful hints for future job-finding endeavors.
http://www.delightfulcommunications.com/blog/personal-branding-tools/
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Tweetdeck is a good use for twitter. If you have more than one account in your brand you can keep up with it constantly. Also if you want to tweet the same thing from more than one account it also allows you to do that. It also lets you do scheduled tweets, so if you wanted to send a tweet out next week at a certain time then you can. My company uses tweet deck a lot because we have more than one account to tweet from. It is a very useful and helpful tool to use. It also keeps you on top of things by doing the scheduled tweets so you won’t have to be tweeting every single day. https://tweetdeck.twitter.com
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The tool is chose was Canva. This tool allows you to pick a picture to represent what you are trying to say. In studies, it is said that people are 18% more to look at something and click on it if there is a picture with it. This platform also ensures that your picture is represented in the right way and will fit to social media sites such as Facebook post, Facebook cover photo, Twitter post, Instagram photo.
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I found this website that provides a step by step process on how to build and create your personal brand and monitor it yourself. At the bottom they also provide many tools you can use for free or at a cost, one free one is Google Alerts.
https://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand-chapter-7/
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To create yourself a quality personal brand it is important to be able to monitor it. A tool that helps you do this is called Mention. Through Mention you can find what people say about you through every social media platform. This website makes this monitoring so simple because it is more efficient than going through every social media tool at a time. You can even set it up so you get notifications every time your name is mentioned on a social network, this way you can keep up with what is being said about you online. From this you can take this information and reply to both negative and positive responses accordingly. Attached is the URL to open Mention!!
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Hootsuite is one of the best free social media management tools currently available. This is beneficial because it works for multiple networks including Twitter, Facebook, LinkedIn, and WordPress. This is especially helpful when multiple people are handling one social media account, because you can send out messages and delegate a variety of tasks. Hootsuite is one of the top social media management systems. It helps you keep track of what people are saying about your brand and gives you the ability to respond instantly. The most compelling reason to use Hootsuite is because you are able to monitor multiple streams in one place. Notifications from all the social media platforms you are using will formulate allowing you to manage Twitter, Facebook, LinkedIn, ect.
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The name of the social media monitoring tool that I found is called Hootsuite. Hootsuite allows you to look at several different social media accounts all combined into one dashboard. It will benefit my social media personal brand project because Hootsuite is able to show you relationships and is a great way to keep track of several different social media channels: such as Facebook, Twitter, Instagram, LinkedIn, etc.
URL: https://hootsuite.com/
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TweetDeck is a popular way of showing your personal brands to others. This allows you to track, organize and show engagement with two different twitter accounts. It shows different columns based on your specific needs. It can also help you participate in twitter chats or different hashtags. This is an important way to discover your personal brands and show others what you have to offer.
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Hootsuite is a good tool to use for all your social media accounts. It offers an easy to use interface that you can post content to all social media accounts, or a few if you chose, all by writing it in one add content box. You can add as many accounts as you want from a wide variety of social media platforms and manage which accounts are more important. This can easy help your personal branding by having all your social media platforms all on one interface that’s that’s easy to use.
https://hootsuite.com/
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SocialMention is a website that allows you to search for you name or brand on multiple social media platforms such as Twitter, Digg, YouTube, Flickr, etc. It gives you what user-generated content, whether they be positive or negative.
URL: http://socialmention.com/
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1. BrandYourself
2. https://brandyourself.com
3. Unfortunately this product is not free, but it can really help with personal branding endeavors. BrandYourself allows you to standout in a positive way on Google. It allows you to control what people can find when they search your name. Helps your move up in search rankings and lets you know when your name is being searched. Shine with BrandYourself!
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The website is called Hootsuite, at https://hootsuite.com , and it helps you monitor your social media presence by letting you search yourself in Facebook, Twitter, LinkedIn, Google+, foursquare, and WordPress. It can help me because I have a Facebook, Twitter, foursquare, Twitter, and LinkedIn.
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A tool that can be used to monitor and support my personal brand is Buffer. Buffer allows you to update several social media channels through the same intermediary opposed to just one. Not only is this helpful in keeping track of all your social media sites through one website but buffer also suggests content based on personal interests.
https://buffer.com
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Hootsuite is a social media marketing tool that I found online that can help you manage this and it is also free. Through this website you can view all different aspects of your own social media accounts and personally brand yourself in the ways that you want too. It is a great way to keep track over all of your social media experiences and monitor/ brand them.
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Topsy is a service that allows a company to search a term and see what activity is going on with whatever you search. All you need to do is type in a term and Topsy will give you results that shows how many times people have tweeted about that term in the past hour, day, week, or month. There are also graphs displayed to show the trend over time of that term. It is a very good tool for monitoring the popularity of something on Twitter, allowing researchers to detect and take advantage of trends, both upwards and downwards.
http://topsy.com
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I also found Hootsuite, a very useful tool for social media accounts. It connects to many social media accounts including Twitter, Facebook and Google+. Luckily, you are not limited to using only one. It helps because it connects all of these accounts in one area to keep better organized by sharing ads and promotions through all of your social media pages. You’re also easily able to see what people are saying about your product/services. https://hootsuite.com/
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Google alerts is one of many tools used to monitor personal branding on social media. By creating a Google alert, you can get an email notification any time Google finds new results on a topic that interest you, in this case that topic is you.
For example, you could get an update when people post something about you on the web. if you don’t approve of and/or verify the content being posted about you, you can have it removed.
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Klout is a social media analysis tool used across networks, launched in 2008. It is based around something called a Klout score, which is a metric 1-100 that tracks your ability to drive action. The higher your Klout score, the more influential you are. It works by accumulating the amount of response you receive across your networks. Klout also offers services such as suggesting shareable content that your audiences most likely have not see yet, and also Klout Perks, which are tangible rewards such as discounts, products, and special offers for Klout users. These Perks are earned by your location, Klout score, influential topics etc. In general it is a scoring system to see how responsive your networks are to your posts.
https://klout.com/home
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The tool that I have located is a personal website template. A personal website is a great way to incorporate a professional way to promote your skills and aspects of your career online. Creating a digital footprint online may be difficult but with a personal website anyone can issue the information that they want employers to see and understand about a certain individual.
The link to this website is http://www.bigpictureweb.com/blog/3-sure-fire-personal-branding-website-templates
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The website I found that can really benefit someone in building a personal brand is from forbes. It includes an article that has insight from professionals in what advice they can give to beginners, and also links to many different sites that can help with each aspect of personal branding.
http://www.forbes.com/sites/shamahyder/2014/08/18/7-things-you-can-do-to-build-an-awesome-personal-brand/
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What is interesting is I never really thought of Linked In as a “tool” for personal branding- really considered it more of a platform. However, through this research, I have found that LinkedIn in addition to other sites such as About.me and Google+ are some of the tools one can use to build, maintain, and evaluate their personal brand. I’ve included a link to a website I came across which lists these three tools in addition to some others and briefly explains what each of these tools do and how they might be able to aid you in building your personal brand.
http://www.business2community.com/branding/7-great-personal-branding-tools-improve-online-presence-0768470#Q67dXYyDtoYQZWK5.97
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