Augmented Reality: Examples From Cadbury, IKEA, Sephora, Coca-Cola & More!

Augmented reality (AR) is the practice of displaying digital information over people’s real-time view of objects, people, or spaces in the physical world.  Marketers are using augmented reality to showcase products, develop engaging advertisements, and create unforgettable brand experiences.

Want to see a variety of AR examples from some of the world’s leading brands, such as Cadbury, IKEA, Sephora, and Coca-Cola? Want to know what’s at the heart of a great AR marketing campaign? If so, check out  the examples and analyses below.

IKEA Augmented Reality Catalogue

Cadbury’s #FreeTheJoy AR Experience

IKEA’s Augmented 2015 Catalogue

National Geographic’s Step into the World AR Experience

Lexus’ RC F Sports Car Active Print AR Advertisement

Sephora’s Augmented Reality Mirror

Volvo’s S60 Augmented Reality Gaming App

WWF & Coca-Cola’s Arctic Home AR Campaign

One thought on “Augmented Reality: Examples From Cadbury, IKEA, Sephora, Coca-Cola & More!

  1. Andie-Jane Phinney April 22, 2016 / 5:22 pm

    This is a topic we just learned this week and was so interesting! AR was something I had never heard about, until learning about it in class. Seeing the details and ideas being put into AR, as well as the end result was so interesting. We watched a few other videos in class with companies using AR to market, as well as I watched these videos. It truly is amazing how technology has improved drastically and it allows you to feel that you are living in a virtual world. These are such great ways for companies to market, as you feel that you part of whichever it may be.


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