By: Christina Sagarino & Kristen Bania
Pinterest is a social media platform that was created in 2009 and later launched in 2010. The site was created by three men: Ben Silbermann, Paul Sciarra, and Evan Sharp. The founders describe the company as being a “catalogue of ideas,” rather than a social network. Pinterest can be accessed on the internet, as well as smartphones and tablets like the iPhone or iPad. The website only allows you to look at it’s content if you are a registered user with a valid email. Pinterest is valued at $11 billion dollars, as of 2015, and has 100 million users worldwide. The site has 50 billion pins, 1 billion boards, and 75% of market of usage derives from mobile phones. Pinterest is considered one of the four ways people find things on the internet these days. Aside from using Google, Facebook and Twitter to find information, people also resort to using Pinterest to capture ideas to help them with projects, cooking, etc. The website seems to be more popular amongst women, at a 70% usage rate, as apposed to men in the U.S.
Pinterest is a no-cost catalogue of ideas used by many users around the world. Users can upload, save, sort, and manage images, known as pins, and other media content throughout their Pinboards. Pinboards are different boards (picture a bulletin board with pictures/notes tacked to it) that users can attach and see all of the ideas that you have bookmarked on the site. Users have the option to create different Pinboards and name them as they like, for example, “Recipes”, “Tattoo Ideas”, “Wedding”, etc. Some of the top searched boards are Food & Drink, DIY and Crafts, Women’s Apparel, Home Décor, and Travel. Users use the “Pin It” button when they see something that they like and want to refer back to it for later use. Say, for instance, you see a recipe for chocolate chip cookies that you really would like to try making. All you have to do is click the “Pin It” button and it will pin to your profile and be easily accessible for later use. The images come directly from the internet so if you are searching for a certain type of shoes, say Uggs for instance, many different styles will come up and the picture that you click on will take you to the actual website of the Ugg distributor, where you can purchase the shoes.
On the site, you can follow users and they can follow you. When you follow someone you are allowed to see their boards and what they have been pinning. This can be helpful if you are supposed to be picking out a gift for someone, this can allow you to see what the other person likes and maybe wants to buy for themselves in the future. Another feature Pinterest offers is being able to link to Facebook and Twitter. This makes it easy for you to post tweets about the pins you’ve been posting to your boards and also to post to your Facebook wall so that your friends who don’t have a Pinterest can see things you’ve been looking at.
Pinterest and Marketing
Pinterest is one of the most fast growing websites right now and it recently just hit 100 million visitors, which is an extreme success. It has made a huge impact on businesses and does an awesome job with driving traffic, leads, and sales. Pinterest drives lots of traffic, you cannot just rely on your website to increase sales, and you need to generate traffic in order to increase sales or leads. Pinterest is a great way to increase links back to your website which drives more traffic. It does an even better job at directing traffic back to the websites unlike Facebook and Twitter and other social media websites. Pinterest is already driving more traffic than Google+.
Another major component is how pins get you more inbound links. Right when the viewers see what they love on Pinterest, all you have to do is click the picture and the link of the website is right there. Every pin includes a link, which is extremely easy to use. “Links built through images are some of the best links you can acquire when it comes to actual engagement,” says John Jantsch of Duct Tape Marketing. Almost all 95% of the images on Pinterest were either pinned or re-pinned from the web.
Pinterest is such a good way to see what is trending or what kind of fashion is trending, for example. This really gets all the viewers and consumers engaged easily in going through the website and pinning different items or ideas that they love.
There is such a high interaction and engagement on this website because this website is purely visual. It is so much easier to see things that you love when they are images and click on the links to see to get directed to the website unlike other websites. People have used the saying “Pinterest is so addictive.” This is true because it is a collection of images and a visual website of what is trending. Pinterest also integrates with your Twitter account, website and Facebook profile. This makes it possible to post pins onto their Facebook news feed so all of their friends can see it. Everyone who is friends on Facebook with you will be able to look at the pin bringing even more traffic into the businesses websites. Marketers can also add a “pin it” button to their website or blog making it so much easier for visitors to see the products. Pinterest has just introduced their new Buyable pin feature, this means that users can directly make purchases from the companies that include ‘Buy It” buttons on their pins. This feature makes it easier for the customers to purchase their item and contribute to the bottom line of their brand.
Pinterest does such a great way of exploring and showing new trends from fashion to ideas such as new recipes. It is an excellent website for marketing company’s products for everyone to see. Pinterest makes it possible for increasing links back to websites, which drives traffic and increases sales every single day.