By: Matthew Dulac
I found the article on business-to-business and business-to-consumer marketing to be very informative, and I also found it just as interesting because of the changes happening in the field of marketing today. Just as the field of business as a whole is beginning to change, the field of marketing has also experienced this transformation and change as well due to rapid changes and rapid wealth in countries such as China and India. Due to the swift increases in technology that can be seen today, this idea of business-to-business and business-to-consumer marketing has also had to change to a slight degree. These two given segments are now less distinct and differentiated from one another.
Marketers today must understand that consumers are people and put themselves in the mindset of being a consumer for a given product or service. The field of marketing, in many different ways, has become more and more complicated and I don’t really understand why. Some organizations are making it more difficult than it really needs to be and I think that is why human-to-human marketing will gain traction in the future. Even if companies spend a multitude of millions of dollars on a given advertisement, if it does not capture and bring attention to the consumer, this is all nothing but a waste of time and company resources.
Today, we all live in a time where we are more connected to technology than ever before. This has brought about many distinct challenges for everyone in the field of business. Due to these increases in technology, there is a constant inflow of information that is shown to consumers and we each react differently to these types of information. Due to this, it has become more and more challenging for consumers to be selective and find the information that they actually want to hear and use to purchase products or services. This change in selectivity has brought about changes to the field of marketing and how businesses are trying to change their approach in order to be more profitable. Since we are all infatuated with technology, businesses must find ways in order to connect with their customers and this has been challenging for some corporations, while others have grown substantially due to the positive outlook they have and the changes that they have made. With an increased awareness and use of varying social platforms, this allows consumers to feel as if they are connected to the business, and this will bring about long-term business as businesses now must be seen as a peer instead of a superior. Human-to-human interaction is so important because even though humans are vastly connected to technology and their various devices, individuals still crave and enjoy the opportunity to interact and have experiences. This is something that companies should already know, but this might also explain why companies such as Apple have grown substantially and companies such as Circuit City now don’t exist.