By: Yuyao Ji
For more details on WeChat, check out this earlier post.
There is still a large market of engaged customers to involve in mobile instant messaging.
Until now, the potential of mobile instant messaging has yet to be revealed, as most of us are still not able to use it efficiently to engage potential customers through mobile networks. By exploring all the functions of WeChat, I decided to introduce how it works and how it can help capture customers all over the globe.
WeChat is an app based in China, and it is expanding into new markets in a number of large and growing countries. Especially after the 4.5 version launched, user growth has increased because of new functionality, including Live Chat and Voice reminder. For the former, live group chats can be formed privately anytime and anywhere, as members are selected by you. The latter is a voice and text function which serves as an alarm that can remind app users to finish things on time. Apart from these innovative functions, there are still a variety of functions that new users should learn.
WeChat vs. Weibo
WeChat can be a useful tool for marketers, and it functions differently than Weibo. When it comes to the comparison between Wechat and Weibo, it is obvious that there is little overlap, as – on the former – you can publish content once a day, while – on the latter – there is no limit. Therefore, publishers on WeChat should know exactly what they need to publish in order to attract their potential customers and increase their subscribers.
Attract your customers with suitable strategies
After determining what type of content should be published, the publishing medium should also be considered, as it has a critical effect on customers. Five types of media to take into consideration are: text, audio, visual, text and visual, and video.
QR codes are effective for advertising on WeChat
Small incentives for potential customers, such as discounts or souvenirs, can motivate customers to add WeChat through a QR code. Since QR codes are a convenient way for people to add WeChat, a little push will provide good value for customers and help convince them to add your WeChat.
Since WeChat is still not familiar to most marketers, they should give it a try to see its possibilities. By learning about it and mastering it at an early stage, marketers will be able to get a jump start on their competition and reach customers who are also joining this popular, increasingly global social network.