How Your Fantasy Football Strategy Can Improve Your Digital Marketing Strategy

By: Craig Wyszomirski

After reading an article from, it is clear that fantasy football can help improve the way one goes about planning out a marketing strategy. Fantasy football is one of the fastest growing industries today. It is played by millions of people, specifically many businessmen engage in fantasy football leagues. It could be valuable to relate the two topics together in the workforce because it can turn into a common language that directs everyone on the same page. A lot of time, effort, and research go into the industry of fantasy football. The amount of quality time put into it is a direct result of why it is on of the largest growing industries. The same rule applies with online marketing. The more time, effort, and research completed correlates with a positive result. Throughout the article, there are some key tips to keeping online marketing fun and as close to fantasy football as possible.

The first key is to set a marketing strategy like one would set a lineup. When setting your lineup for fantasy football, you take the time to analyze statistics on which players will do the best, which players have good matchups, and which players have been consistent? The same rules go for marketing, because you have to analyze the same type of statistics, such as what area should be targeted, who is the consumer that will buy in, and what markets will respond to this type of marketing? At the end of the day, both fields have the same goal: to win and capitalize on success. By visualizing a marketing strategy as your lineup, you can focus on strengthening areas to gain points to optimize a winning campaign.

The second key is to keep people engaged. A lot of “cooler talk” in the office revolves around fantasy football, such as matchups, players, stats, and maybe some trash talk. The interesting part is that fantasy football makes watching football more enjoyable because people are rooted into the games through their fantasy league. As it states in the article, people should get the same feeling for online marketing. Keep the consumer involved when they are directed to your webpage or social media sites and insist that they interact. This sort of challenge to keep the audience engaged will have them coming back for more.

The third and final key is to keep it fun. The best part about fantasy football is succeeding and proving to everyone how good you are at running a football team. The same goes for marketing because showing your co-workers how great you are at running an online marketing campaign can be just as rewarding. Stats, figures, and hard evidence can be great tools for driving sales, but it’s pretty meaningless if the campaign doesn’t include some sort of compelling, dynamic, attention-grabbing message that boosts the exposure of the brand. By keeping things short and fresh you will be able to avoid losing the audience to an overload of information while connecting with them on an emotional level.

To the naked eye, one may not see the similarities between fantasy football and marketing. However, to be able to find passion in an area of work is something that everyone should be able to experience. Whether it is fantasy football or something else, find a way to create passion in your area of expertise. This begs the following questions: what can be done to keep the audience engaged on social media for an online marketing campaign? What can be done to ensure you don’t overload an audience with information? Which NFL player would make the best online marketer?


3 thoughts on “How Your Fantasy Football Strategy Can Improve Your Digital Marketing Strategy

  1. Zac Lyons February 23, 2016 / 7:22 pm

    Really interesting read, never would have thought about comparing Fantasy Football to marketing in such a way. if you look at other projects the same way you look at fantasy football I know that in my case I would be prepared for most things that come my way.


  2. Ronald Zampanti March 4, 2016 / 7:26 pm

    I agree with the comparison of Fantasy Football to social media online marketing. Fantasy Football does a good job of keeping people engaged. Online marketing has to do the same thing. They have to increase consumer engagement and encourage interaction in order to get successful results in their campaigns. Online marketers have to get consumers to want to leave a comment, post, retweet, share, etc; just as consumers of Fantasy Football want to engage in conversations about Fantasy Football with each other.


  3. Andie-Jane Phinney April 20, 2016 / 5:25 pm

    This was a very interesting blog, but also something I agree with. I think it make sense to use the fantasy football strategy to help improve your digital marketing strategy. I think the keys that where made in the blog post are very relevant and steps that should be taken to see the greatest results. The first key being to set up the marketing strategy like one would set up a lineup is great. You want to analyze the “line up” seeing what statistics you have, what the target markets are and what markets will respond to your type of marketing. “At the end of the day, both fields have the same goal: to win and capitalize on success.” The second key is to keep people engaged which is very true. If people are not engaged, you will not be successful. You want to show the people what they want to see and find unique ways to keep the audience engaged. Lastly, the third key is to keep it fun. People love fantasy people, as we see how popular it is. You want to keep your co-workers engaged and having fun, as well as find ways to allow your customers to have fun in what you are trying to market. You want to engage the customers and allow them to have the best experience possible. This was a great read and something I never thought of!


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