By: Elliot Silva
Chargers, Rams Marketing Battle Could Accompany A Double Relocation, is a fantastic media article that focuses on the challenges that two teams, specifically the Rams and Chargers, face as they coordinate plans to both move to Los Angeles as early as the 2016 football season. This will be the first time in history that two football teams share the same home city, let alone potentially the same stadium. However, researchers think that both franchises can be successful in LA due to its large population, above-average median family income, and the passion for sports in the region.
The problem lies in the fact that there are now four football teams in California, and many already have an attachment to one team. Sports fans can all agree that passion for a team cannot be easily switched, if at all. In places such as LA, sports has permeated itself within the community and switching loyalties to a team would invoke a change in lifestyle. Bill Sutton, a marking consultant, recognized this problem and suggests a strategy to target individuals under 24 years old, who may still be neutral concerning sports teams. Personally, I think that moving to LA may be beneficial in the long run, but will require a lot of marketing, especially within the first 3 years before their stadium is built. The hardest part will be gaining a fan base that will stay loyal throughout their lives.
Knowing that the Rams only brought in $209 million in revenue last year (28th lowest in the League), do you think the move is a wise decision or more money could be put into reviving the team image in St. Louis? What strategies would you implement to support your decision?
Marcin, T (2016). NFL Los Angeles Fan Base Map: Chargers, Rams Marketing Battle: Could Accompany A Double Relocation. International business times. 11 February 2016. http://www.ibtimes.com/nfl-los-angeles-fan-base-map-chargers-rams-marketing-battle-could-accompany-double-226568