Augmented reality (AR) is the practice of displaying digital information over people’s real-time view of objects, people, or spaces in the physical world. Marketers are using augmented reality to showcase products, develop engaging advertisements, and create unforgettable brand experiences.
Want to see a variety of AR examples from some of the world’s leading brands, such as Cadbury, IKEA, Sephora, and Coca-Cola? Want to know what’s at the heart of a great AR marketing campaign? If so, check out the examples and analyses below.
Cadbury’s #FreeTheJoy AR Experience
- Analysis: http://www.slideshare.net/SkyeStewart/augmented-reality-campaign-cadbury-freethejoy
- Video: https://www.youtube.com/watch?v=CiZCW_lWW0M
IKEA’s Augmented 2015 Catalogue
- Analysis: http://www.slideshare.net/ChristinaSagarino/ar-analysis-ikea
- Video: https://www.youtube.com/watch?v=QKdoscsej5M
National Geographic’s Step into the World AR Experience
- Analysis: https://www.slideshare.net/secret/HbpWZWu5gLlmKM
- Video: https://www.youtube.com/watch?v=5QDB7CDD5aA
Lexus’ RC F Sports Car Active Print AR Advertisement
Sephora’s Augmented Reality Mirror
- Analysis: http://www.slideshare.net/CourtneyAznavoorian/ar-campaign-55065419
- Video: http://creativity-online.com/work/sephora-augmented-reality-mirror/35907
Volvo’s S60 Augmented Reality Gaming App
- Analysis: http://www.slideshare.net/TaraStuhr/volvo-augmented-reality-campaign
- Video: https://www.youtube.com/watch?v=JuYYK4IRK4E#t=45
WWF & Coca-Cola’s Arctic Home AR Campaign
- Analysis: https://www.slideshare.net/secret/3KeV0UTh6IqTHG
- Video: https://www.youtube.com/watch?v=h2Jg8ryVk1k
