Augmented Reality: Examples From Cadbury, IKEA, Sephora, Coca-Cola & More!

Augmented reality (AR) is the practice of displaying digital information over people’s real-time view of objects, people, or spaces in the physical world.  Marketers are using augmented reality to showcase products, develop engaging advertisements, and create unforgettable brand experiences.

Want to see a variety of AR examples from some of the world’s leading brands, such as Cadbury, IKEA, Sephora, and Coca-Cola? Want to know what’s at the heart of a great AR marketing campaign? If so, check out  the examples and analyses below.

IKEA Augmented Reality Catalogue

Cadbury’s #FreeTheJoy AR Experience

IKEA’s Augmented 2015 Catalogue

National Geographic’s Step into the World AR Experience

Lexus’ RC F Sports Car Active Print AR Advertisement

Sephora’s Augmented Reality Mirror

Volvo’s S60 Augmented Reality Gaming App

WWF & Coca-Cola’s Arctic Home AR Campaign